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Quick start with this facebook ads guide : 2020 Update

Update

This article has been redone for the updated interface of Facebook in 2020.

Sometimes all we need is just a quick start guide to manage facebook ads for anything. And with that in mind here i present a facebook ads guide to create & manage facebook ads. This guide is mostly beneficial for someone who has no knowledge of Facebook ads account.

This guide will be based upon a fairly new Facebook Ads account so you can follow the steps from scratch. So if you're just barely brand new getting started,I'll show you how to use facebook pixel, how to actually get that set up on your website, how to create facebook audiences & more, literally everything A to Z for a beginner. So you can start running some successful Facebook Ads and generate leads make sales, whatever your goal is with your business.

So with that said, I know you just want to get down to it. So let's jump into this enough of the intro and I want to show, exactly how to get all this setup inside of the Facebook Ads manager.

Facebook Ads Guide for a quick start

We will now go in quick brief to getting started with advertising your business on Facebook.

Step 1 – Create a Facebook Account if not already have one.

Skip if you already have an account, if not then Visit to Facebook main page and create an account there. This account will let you create ads and let’s you manage your ads & business on Facebook.

Step 2 – Create a Basic Facebook Business Page if not already have one.

Facebook Ads Manager Step 2 - Creating Facebook Business Page
Facebook Ads Guide – Create or connect a Page

Skip if you already have an account, if not then Visit to Facebook.com and select + button on top right and select Page . This will let you create a page for your business, set it however you want and come back to step 4 once you have setup the page, for beginners to setup page go down to step 3.

Step 3 - Preparing Your Facebook Business Page

Facebook Page Creation Step 3.1 - Create Your Page
Create Facebook Page For Your Business

Now that you have created your business page then make sure to give some time to correctly setting up your page.

  • Properly Give a Correct Name to your page, this will not be easy to change in future.
  • Select Category of your page related to your business.
  • Provide a quick description for your customers/users letting them know what this page is about and how it represents your business.
  • Once done select create page option , this will create your page with the name selected on 1st step.
  • Now onward to next step below
  • When your page is created you will see that few options are now available to update your profile
  • upload profile photo, generally your logo for business
  • then upload cover photo, take time to make these as these show credibility.
  • Then click save.
Facebook Page Creation Step 3.2 - Complete Your Page Profile
Setup Your Facebook Page
  • Now when you head over to edit age info you will see the screen like above.
  • Fill out all the required details there.
  • If you want you can also go down to Page Settings, that option is just under the Edit Page Info on left panel.
Facebook Page Creation Step 3.3 - Edit Facebook Page Information
Edit Your Page Information

Now you can make a post to start engaging with community.

Step 4 - Create Facebook Business Manager Account

Facebook Ads Manager Step 4 - Create Facebook Business Manager Account
Create Facebook Business Manager Account

Now you might be wondering how to set up facebook business manager, worry not just follow the steps below.

Start by going to this link here https://business.facebook.com/create/
you can create a new business from this page which will let you manage your business on facebook & also manage facebook ads.

Facebook Ads Manager Step 4.1 - Fill Business Details
Create Facebook Business Manager Account

Enter the Required Details and Continue to Next Step.

Set up Facebook Pixel

Facebook Ads Guide Step 4 - Install Facebook Pixel
Go to events manager to install facebook pixel

Now you might be wondering how to use facebook pixel? Well follow our easy steps which are laid out to you below.

  • Once a business is created go to business manager, direct link is this https://business.facebook.com
  • After that select hamburger on top left as in screenshot above
  • Then select Events Manager option or visit direct through this link https://business.facebook.com/events_manager/
  • Once done, hover to left panel and select “Connect Data Sources” in Green color as shown in below image.
Step 4.2 - Install Facebook Pixel
Select Data Sources to generate facebook pixel
  • Select Web option since we want to create facebook pixel for website.
  • then select get started.
Step 4.3 - Install Facebook Pixel
Facebook Ads Manager Step 4.3

On the next step you will have to select Facebook Pixel option since that’s what we want, then proceed to connect.

Step 4.4 - Install Facebook Pixel
Facebook Ads Manager Step 4.4

After that a new window will popup where you will have to name your pixel, mostly the pixel is named after their respective domain names but you can name it whatever you like. Also insert your domain name as it will ease the integration for Facebook pixel with your platform as it will reduce a few steps.

Step 4.5 - Install Facebook Pixel
Name Your Facebook Pixel for Easy Understanding

Once you add details then next option will be to install Facebook pixel to your website, using a partner integration is recommended since this will guide you to install pixel on your website.

Step 4.6 - Install Facebook Pixel
Use partner Integration for Facebook Pixel

You can use Facebook pixel for WordPress using the plugin given by Facebook or through plugin repository, search "Facebook Pixel" and insert connect Facebook pixel.

And if your cms is shopify then it's easy to integrate facebook pixel to shopify, just copy the pixel id and navigate to shopify theme settings and find the facebook pixel field and paste the code there and save.

Step 4.7 - Install Facebook Pixel
Select your platform.

And then follow the steps provided by Facebook to complete the integration.

Step 5 – Creating Facebook Ad Account

Facebook Ads Guide Step 5.1 - Create Ad Account
Select Ads Manager to create Ad Account
  1. Toggle the Hamburger on top left.
  2. Open the Drop-down on Accounts
  3. Select the option “Ad Accounts”
  4. On main screen select the Add option as shown in image above
  5. Select Add an Ad Account, this will create an ad account for you fill all required details.

Step 6 – Create a Facebook Ad Campaign

Facebook Ads Guide Step 6.1 - Create Facebook Ads Campaign
Create Ad campaign

Once you open facebook ads manager you will see something like this in your screen, this is the main dashboard that you will be working on mostly to run ads through Facebook for your business.

Facebook Ads Guide Step 6.2 - Create Facebook Ad
Facebook Ads Guide Step 6.2 - Create Facebook Ad

Our Main goal here is to get conversions through ads, so select conversions as the objective of this campaign and continue to next step.

Facebook Ads Guide Step 6.3 - Create Facebook Campaign
Facebook Ads Guide Step 6.3 - Create Facebook Campaign
  • Fill out your campaign name which you can remember
  • Click Continue
Facebook Ads Guide Step 6.4 - Create Ad Set
Create Ad Set
  • We are now on a Sub level of campaign where we can define multiple ads and for the same campaign we can do split testing of different variety here, such as testing of different creatives
  • Give a Name to this Ad-set
  • Select your pixel which we created earlier
  • Select event to purchase as we are optimizing ads for conversion.
  • Now onward to next stage.
Facebook Ads Guide Step 6.5
Fill Details for Your Facebook Ad
  • We have now arrived at 3rd level of campaign where we create our ad.
  • Let’s start by giving our ad a name in 1st step as shown in image above.
  • Select the Facebook page which we created earlier or your business page.
  • Under Ad Setup Section select your desired ad format which you would like to use, find out what looks and works best for you.by choosing different options.
  • Now fill out the website URL or product URL which you are promoting through Facebook.
  • Make sure call to action matches to what you are selling.
Facebook Ads Manager Step 6.6 - Create Creative Ad
Create Ad Creative

That’s it, now hit publish and wait for Facebook to approve your ad. Always make sure that your facebook ad is adhering to the facebook guidelines

You can follow this link to understand better about the ads policy. https://business.facebook.com/policies/ads

We also provide service to those who are struggling with running a successful Facebook ads campaign. Hire us to create a Facebook ads campaign or auditing facebook ads

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