Why don’t kittens like to go to the mall? Because they prefer cat-ologues. Why don’t people like to go to the mall? Because we prefer the internet. Our preferences around HOW to shop on the internet have changed, too. Last year, 16.1% of e-commerce sales were assisted by Google Shopping ads – up a whopping 78% from 2015. If […]
What is a Niche?
A niche is a place or position that's particularly appropriate for someone or something, especially due to being very specific and different from others. Niche often refers to a position or interest that allows someone or something to thrive in a particular environment.
What is a Niche Market?
A niche market is a subset of a broader target audience. For instance, if you’re a company selling gluten-free protein bars, your wider audience may be exercise and fitness enthusiasts. However, you’re also explicitly looking for people who want to avoid eating gluten. Many examples of niche marketing differentiate their audience according to things like price preferences, gender, income brackets, and specific hobbies.
How do we find a Niche?
Research, Research, Research...
- Pay attention to emerging trends.
- Conduct a competitive analysis.
- Read industry blogs.
- Look at Google Trends.
- Do keyword research.
Why Niche Matters?
You want to think about your niche as a business. That means a lot of planning and brainstorming has to go into it.
Anyone can pick something random and call it a day.
But, that doesn’t mean you’re going to get the right market, right audience, or right product at right place.
To do that, you need to start with the right topic.
The primary thing you want to focus on is the potential for your niche to make money. Otherwise, you’ve just got a hobby site.
List of Niche:
We have made a list of available niche in the industry related to you. Click on your industry and browse the list of Niche which you can dive in.