This article has been redone for the updated interface of Facebook in 2020.
Sometimes all we need is just a quick start guide to manage facebook ads for anything. And with that in mind here i present a facebook ads guide to create & manage facebook ads. This guide is mostly beneficial for someone who has no knowledge of Facebook ads account.
This guide will be based upon a fairly new Facebook Ads account so you can follow the steps from scratch. So if you're just barely brand new getting started,I'll show you how to use facebook pixel, how to actually get that set up on your website, how to create facebook audiences & more, literally everything A to Z for a beginner. So you can start running some successful Facebook Ads and generate leads make sales, whatever your goal is with your business.
So with that said, I know you just want to get down to it. So let's jump into this enough of the intro and I want to show, exactly how to get all this setup inside of the Facebook Ads manager.
We will now go in quick brief to getting started with advertising your business on Facebook.
Skip if you already have an account, if not then Visit to Facebook main page and create an account there. This account will let you create ads and let’s you manage your ads & business on Facebook.
Skip if you already have an account, if not then Visit to Facebook.com and select + button on top right and select Page . This will let you create a page for your business, set it however you want and come back to step 4 once you have setup the page, for beginners to setup page go down to step 3.
Now that you have created your business page then make sure to give some time to correctly setting up your page.
Now you can make a post to start engaging with community.
Now you might be wondering how to set up facebook business manager, worry not just follow the steps below.
Start by going to this link here https://business.facebook.com/create/
you can create a new business from this page which will let you manage your business on facebook & also manage facebook ads.
Enter the Required Details and Continue to Next Step.
Now you might be wondering how to use facebook pixel? Well follow our easy steps which are laid out to you below.
On the next step you will have to select Facebook Pixel option since that’s what we want, then proceed to connect.
After that a new window will popup where you will have to name your pixel, mostly the pixel is named after their respective domain names but you can name it whatever you like. Also insert your domain name as it will ease the integration for Facebook pixel with your platform as it will reduce a few steps.
Once you add details then next option will be to install Facebook pixel to your website, using a partner integration is recommended since this will guide you to install pixel on your website.
You can use Facebook pixel for WordPress using the plugin given by Facebook or through plugin repository, search "Facebook Pixel" and insert connect Facebook pixel.
And if your cms is shopify then it's easy to integrate facebook pixel to shopify, just copy the pixel id and navigate to shopify theme settings and find the facebook pixel field and paste the code there and save.
And then follow the steps provided by Facebook to complete the integration.
Once you open facebook ads manager you will see something like this in your screen, this is the main dashboard that you will be working on mostly to run ads through Facebook for your business.
Our Main goal here is to get conversions through ads, so select conversions as the objective of this campaign and continue to next step.
That’s it, now hit publish and wait for Facebook to approve your ad. Always make sure that your facebook ad is adhering to the facebook guidelines
You can follow this link to understand better about the ads policy. https://business.facebook.com/policies/ads