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6 Design Principles of Effective Facebook Ads

The Modern consumer doesn't need to spend hours surfing the internet to settle into the anatomy of a grizzly bear attack. Today's consumers get exactly what they want to see when they want to. Exactly. Facebook's worth is over 1000 billion dollars because the algorithm provides them with content that allows them to come back every day, several times a day, 20 minutes per session.

Yesterday's Consumer:

Today's consumer:

This may seem like a nightmare scenario for marketers, but don't give up just yet. We'll look at six key design principles that set your Facebook ads apart from today's carefully crafted feed and give today's consumers exactly what they want to see.

Principle 1: relationships, relationships, relationships

You may have a great product, but if your ad smells, you won't get the conversions you deserve. Here are some ways you can do it,it is possible to avoid silly mistakes like this:

Rule of Thirds

Rule of thirds is a design principle that helps designers and photographers create a sense of balance in their work.

This is done by dividing the artboards into 9 boxes of the same size, drawing two lines horizontally and two vertically in the form of a cross-legged box.

Placing the main theme of your ad at the intersections of Drawn Lines gives it more breathing space and a naturally balanced feeling. Here is the ad that applies this rule:

These guys are good. Bright colours stand out, there's a sense of uniformity and balance-all thanks to the handy "one-third rule. ”

This provides a visual hierarchy where you are first drawn to their beautiful Mocs and then introduced to the brand.

They also give the product and logo enough space to breathe, while giving it a sleek and balanced look.

Optimized Facebook Sizes

Facebook's recommended image size for photo ads is 1200 x 628 pixels with an aspect ratio of 1. 9: 1 for the highest-quality ads.

They also recommend using 90 characters in the text, 25 characters in the title, and 30 characters in the news source description.

However, we recommend that you do this as briefly as possible. Here are AdEspresso's recommendations after analyzing more than 37,000 ads on Facebook:

Title: 5 words
Message text: 15 words
Most popular words: you are free, because instantly, new
New call-to-action
Principle 2: whether to add text to your ads?
Until this year, Facebook's 20% rule stated that your ad would be rejected immediately if 20% of the space contained text.

Principle 2: To Add Text to Your Ads or Not?

More specifically, if you place the ad in a 5 × 5 grid, the text cannot reach more than 5 of the 25 rectangles. Instead of a clear line drawn at 20%, Facebook is now using the scale below to categorize how much text you use, and thus how big it is to limit your distribution and increase your spending:

  • Okay
  • Low
  • Media
  • High

At first, we were very upset by this change, thinking that Facebook had put the yes or no decision, 20% or 20%, in a small black box, so we could figure it out.

This was until marketers updated their text overlay tools so they could creatively test their ads for text ranking prior to launch.

Some frequently asked questions about text in Facebook's Facebook ads:

What does this mean? that I have too much text with pictures?
The text in your ad's image includes text, text logos, or watermarks placed on top of the photo or illustration used in the ad image. It also includes text in thumbnails used for videos and images used as cover photos or profile pictures of promoted pages.

How much text does my ad image need to contain?
Facebook prefers ad images with or without very little text because images with a large number of text can create a lower quality for Facebook users.

What do I do to reduce the volume of text?
Consider placing most of the text in the ad's text area instead of the ad's image. If you need to use text, use a smaller font size and fewer words to reduce the text-to-image ratio. Try shrinking the image text and check it again with this tool.

A real lesson? Text to use for help, tell a story your ad copy can't tell. If you want to use text in your pictures, please test it first.

Principle 3: people are attracted to people

Having people's faces in your ads is effective strategy marketers have used for decades. A twinkling smile, like a devastating, heartbreaking frown, really makes a big difference.

Instead of telling someone what to feel, individuals implicitly communicate strong emotions, making ads more personal and engaging, especially if they are recognizable or similar to your target audience. Cheers to relevant and targeted advertising!

Oh, my god, this announcement caused a trembling and emotional feeling in me. A light-hearted and ironic copy, combined with subtle icons of expression, sets the sublime tone of the ad, but the mood is ultimately determined by the sincere smile of a caring and Sweet Old Lady.

For someone who may not be able to take control, this ad, a career in the watchdog industry, could effectively turn them the other way.

It's also an important scene to pin things down for this epic cover photo:

Principle 4: Discover Your Colors

Planning is a surefire way to create a great ad. Now the first step is to choose a colour scheme, preferably stay on the brand here. If you're having trouble choosing, you can easily create one using the Adobe colour tool.

Context matters, too. Remember that everything on Facebook is blue and white, so try to choose a colour that will stand out more.

Tip: Create a call-to-action button with vivid and contrasting colours to give your potential customer a unified, focused action plan

Here it is especially effective to use contrasting colours and patterns, creating a chaotic feeling-it that attracts all the attention, first to the right.

The dark blue tone on the left creates a contrasting sense of peace and security, and that is the essence of their message: simplifying SEO.

And bonus points for this contrasting CTA button.

Principle 5: Be Remarkable

As Seth Godin puts it, the goal of the game is to make the ads "interpretable" or noteworthy.

One way to highlight your ad is to create high-quality images with great attention to detail.

Customizable graphics and original photos are a huge competitive advantage as they match your brand, boost your confidence and stand out over Clear Image Advertising.

But if you're on a limited budget and can't afford to create your own images, you can check out our blog post where you can find the best free images on the web.

The best way to increase the reliability of the Photoshop design class is to develop, a good ad.

Tip: Since this will be an investment-free solution that will reverse any curious spirit, try to create a profitable offer with almost no risk

Principle 6: simplicity is key

A laser-focused message and a well-defined target will accompany your copy, form a useful CTA, and simply offer a value proposition.

You only have a few seconds to get your message across, so keep it slim. The last thing you want is a mess!

Select fonts

Sticking to one or two fonts is a great place to start. Canva has a tool to help you choose which fonts complement each other.

Also try to have a focused image,, where there is so much on a page, it would be too uncomfortable to even bother browsing.

Simple copy

As mentioned earlier, we recommend that the title be as concise as possible from about 5 words.

The message text should consist of about 15 words. Keep it as simple as GoPro. :

This announcement from GoPro is doing a great job in making everything we just mentioned happen.

Promotional copies are instant and offer a strangely tempting proposition that will interest most people looking for a new camera. Oh, and not to mention a cute pup who also promotes the creative use of his product.

Don't forget to check!
Now that you've written these six principles down somewhere, you're almost ready to run some great ads on Facebook.

However, it is equally important to do some A/B testing to see which images and copies work best.

Oh, and before we go, we have 15+together. , Facebook ad templates that follow all these rules will help you

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